Search engine optimization is a methodology of strategies, techniques
and tactics used to increase the amount of visitors to a website by
obtaining a high-ranking placement in the search results page of a
search engine – including Google, Bing, Yahoo and other search
engines.
FULLY WHITEHAT.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.