SEARCH ENGINE MARKETING
Search Engine Marketing is Internet marketing that involves the promotion of websites by increasing their visibility in SERPs through paid ads.
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization(SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings,
PROCESS OF OPTIMIZING
Search Engine Optimization (SEO) is a process of optimizing your website and your overall online presence to bring more natural visitors to your website by increasing relevance and creating trust.
Pay Per Click Advertising (PPC) is a process of advertising your brand in the Search Engine Results Pages, which will be displayed along with the natural search results. Display Advertising is the process of creating and distributing your image, video and rich media ads on a display advertising network or individual sites. Right selection of the site brings required impact for your promotion.